Search Engine Optimization

Why do I need optimization?

If your small business would benefit from being represented on the web, what defines the effectiveness of that medium? There are three ways in which a brand-new customer will find your website:
1. Word-of-mouth: Notably not the most reliable method of advertising, but it can be effective nonetheless.
2. Listing in advertising in other media (e.g. Print, Signage, Mailings, etc)
3. Web Search: Not easy to master, but extremely effective when used correctly.
If you want to attract new customers through the web, it is essential that each search engine can deduce what your business is about through the content of your website. This is where we come in.
Whether we built your website ourselves or not, we have experience and know-how that allows us to vastly improve your website's search engine rankings.

What is Search Engine Optimization?

Search engines like Google routinely scan the web for updated links and content. When your website goes live, it is only a matter of time until Google or another engine finds your site and indexes its contents. Based on these findings, Google tries to make a number of conclusions:
1. The purpose of your website.
2. The type(s) of keywords that apply to your site.
3. The popularity of your website.
4. The logical structure and effectiveness of your site.

Thanks to years of experience, we know how to ensure that search engines like Google make the right assumptions about the content and quality of your site. In truth, honesty is the best policy when it comes to search engines. Many other companies use methods to manipulate search engines into showing higher rankings. These methods often backfire; prompting Google to blacklist the offending sites. We believe that your website has what it takes to earn high rankings, and we know how to make it shine!

Search Engine Optimization Case Studies

The following Case Studies concern the results of Pentad System's Search Engine Optimization:

Stuart B. Millner and Associates Web Site SEO Case Study